212040220 – Entrepreneurship

Course Description:

The Entrepreneurship course is a course that aims to equip students to be able to design and run a business according to the analysis carried out. This course teaches students about the concept of entrepreneurship, business ideas, business operations, marketing, financial calculations, and legality. The ultimate goal of this course is for students to be able to design a complete business idea and have experience running a business.

Course Outline:

1. Entrepreneurial Character (1. Definition of Entrepreneur; 2. Entrepreneurship from an economic perspective and an Islamic perspective; 3. Entrepreneurial motivation in Islam; 4. Challenges of becoming an entrepreneur; 5. Mentality of a successful entrepreneur; 6. Preparing yourself to become an entrepreneur; 7. Things that are prohibited in Islamic transactions)
2. Business Legality (1. Benefits of business legality and documents that entrepreneurs must have; 2. About NIB, PiRT, BPOM, Halal Certification; 3. Forms of business entities and procedures for their establishment; Examples of business dispute cases and their resolutions)
3. Business Ideas (1. The process of finding business ideas; 2. Turning ideas into opportunities 3. SWOT analysis; 4. Assessing business ideas)
4. Business Operationalization (1. Overview of business operationalization; 2. Types of business activities (services, manufacturing, trade); 3. Production management; 4. HR management; 5. Operational Management)
5. Marketing Concept (1. Definition marketing; 2. Marketing Mix; 3. Branding 4. Packaging; 5. AIDA Concept)
6. E-Commerce (1. Definition of E-commerce; 2. E-commerce practices in Indonesia; 3. Digital marketing for e-commerce)
7. Business Feasibility Analysis (1. Benefits of business feasibility analysis; 2. Types of business feasibility analysis; 3. Calculation of business feasibility; 4. Profit and Loss Prediction)
8. Bookkeeping (1. Making transaction bookkeeping; 2. Making profit and loss reports; 3. Making balance sheets)
9. Business Plan (1. Business Plan; 2. Benefits of a business plan; 3. Things to consider in making a business plan; 4. Business Plan Model canvas)
10. Business Practice (Business Plan Presentation)